Price without Fear helps B2B sales and marketing teams
Win more deals, more often and win them at higher prices
We do this by helping you:
- Stand out as the most valuable provider in your market
- Command the prices you deserve
- Sell your value and negotiate with confidence and strength
The result?
You grow your margins
Increase your profit
And get the money to do more of what you really care about
Are you a CEO, MD, Sales or Marketing leader who's dealing with these issues?
You’re frustrated your Sales team compete on price and discount too much and too quickly to win sales/new business.
You fear you may be undervalued, missing out on profit and not realising your full potential.
You want to increase prices but scared you'll lose customers.
You’re not sure what your prices should be? You want to win the business but don't want to undervalue your product and service, how should you set your prices?
Your team aren't winning enough business, despite having the best product and offer in the market.
You're fed up with customers who always want more for less and price reductions. How can you avoid this?
Then you're in the right place
Imagine what your business would be like and how you'd feel if these problems no longer existed?
You're level of success will depend on your teams ability to master these Four Powers
These Four Powers combine to create a sweet spot where you get the maximum return for your effort
Each of these skills is powerful Used together, they’re compelling When combined, they become irresistible
The impact - outcomes, results and value
Grow revenue, margins and profit
Achieve a higher Price and margin
Win more sales more often at a higher price
Win sales quicker, keep customers longer
Working together we'll help you and your team master these Four Powers and hit this sweet spot
which means you Price without Fear, communicate and sell your valueand negotiate with confidence and strength to win more sales, more often at higher pricesAnd achieve the profits you deserve
Three options to help you price, sell and negotiate better
Price Without Fear
High Impact Profit Growth programme
A structured programme to grow your revenue, margins and profit
Price Negotiation Partner programme
Conquer your fears and negotiate prices with confidence
Speaking, workshops and seminars
Support for you and your teams - challenging, thought provoking, inspiring
Grow your knowledge, learn the skills and build the tools
Practice to improve your skills
Implement a successful and repeatable process
Reinforcement - build the right habits, change behaviour, gain momentum
What do you want your world to feel like?
Being seen as a commodity, the same as the rest
or
Be known as the most valuable provider
Have to charge the same prices as everyone else to win business
or
Command and get a price premium
Present an undifferentiated feature led presentation
or
Powerfully communicate your value
Be fearful of discussing prices and miss out on opportunities
or
Negotiate with confidence and strength
To win more sales, more often, at a higher priceyou need to master and combine the four skills to realise the potential in you and your team and win the best deals, quicker
Value
Pricing
Value communication and selling
Negotiation
By combining these four skills our clients achieve these outcomes and results ...
- Increase Sales / deal value by over 20% through better pricing and higher margins which means significant profit growth.
- Reduce Discounting by between 20 to 25% which means
higher margins.
- Increased number of deals closed successfully by over 10% which means greater sales revenue/turnover.
- Fewer delayed buying decisions, reduce sales cycle by up to 25% which means quicker sales and better cash flow.
- Build compelling and powerful differentiation in products/services creating advantage in price and sales preference which means more efficient selling.
- Avoid margin leakage through strong Negotiation which means more margin is secured and protected.
- Longer lasting relationships with their customers which means reducing churn and less cost of acquiring new business.
I work with B2B companies in a range of
sectors
Who are great at what they do, compete on the greater value and results they get their customers, using their differentiation to win.
They're ambitious and believe they can achieve more and want to make sure they are not undervalued or commoditised.
They win more sales more often at higher prices and so achieve the profit they deserve and earn what they're worth for their great products and services.
What people just like you say...
"Andrew understands business strategy better than anyone and his solutions always take into account the successful direction of your business. If you need to significantly improve your organisations growth and ultimately your future success, it’s worth you checking out Andrew's services.”
CEO, Exec Coach.
"Andrew was able to help us prepare for a critical contract negotiation by assisting us to identify our key strengths and establishing a logical framework in which to guide the negotiations. This enabled us to maximise our negotiation position and undoubtedly helped us to achieve the best possible outcome. His mentoring approach built confidence and enabled us to approach negotiations with a stronger and more positive outlook".
MD at Smith and Morris Retail Ltd.
"Andrew's passion for negotiating has helped myself and my Team to gain a better understanding of negotiating. This had led to better negotiating which in turn has helped us achieve better results. Everyone should regularly review their negotiating skills."
Managing Director, National FMCG company.
"Andrew knows his pricing inside out and back to front. He knows the theory and the practical. He knows how to get C suite buy in and then get it actually implemented at the point of purchase. Apart from all that he's a great sounding board, completely trustworthy and a good guy to have on board."
Marketing Director, Aggregate Industries. Ltd.
Why this approach is different
- Our unique approach and methodology is based on recognised theories and practices and proven through years of having an impact, achieving results and growing value.
- I work with your team to develop and practice the simple, practical tools that work for them and build their knowledge and skills so they can do it on their own.
- This approach is different because it is solely focused on winning more sales, more often AND at a price premium.
How do we achieve these results?
By focusing on Value Pricing Value selling Negotiating
Using our Price without Fear ‘sweet spot’ approach …
- Discover and quantify your true differentiated value to your customers - be positioned as the Most Valuable Provider
- Price to your value, unleash your Pricing Power and achieve a price premium and maximise profit …
be armed to…
- Powerfully communicate and sell your value ...
- Negotiate with confidence and strength to capture, secure and protect your value.
Which means you win more sales, more often, at much higher price and value ...
And because you use my proven methodology, results oriented approach and simple, practical, “how to” steps & tools… you achieve the results you want faster, easier, more efficiently - with greater certainty and less risk.
Which means you achieve the profit you deserve and earn what you’re truly worth.
Let’s discuss how we can work together
When you contact me, I'll call you back - you'll get me, not a calendar scheduling app